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Dear Musicians...
People often say "they
don't make ‘em like they used to", referring to products with a
sense of helplessness as if consumers are always the victims of modern
industrial "progress" and of the ruthless quest for higher
profits.
But is this really true? Economics expert George Soros states
that the so-called "market forces", which shape the products we
purchase are often the result of imperfect knowledge, a condition which
allows the genesis of an improbable plurality of "truths".
How consumers often dictate the path that manufacturers must take -
instead of the popularly believed opposite - is quite clear in the field
of string instrument cases. The number one preference of the majority of
musicians when comparing cases (especially in Europe and the Far East) is
that they must be as light as possible. Secondly, as cheap as possible.
Certainly, style and finish plays a part, but the weight (or better, the
lack of it) is often the factor which promotes one product line to success
and dooms another to commercial failure.
The degree to which the issue of instrument safety is ignored by some professional musicians is
simply astonishing. One world-class soloist - I won't mention the name,
but you all know it - asked for an appointment in our showroom to see our
cases. When this person arrived I was appalled to see that she kept her Strad in a
cheap styrofoam case that would collapse if your pressed your thumb on the
lid. Yet, I was unable to convince her to purchase even our lower-priced Ultraleggero Royale
with Tropicalization - she preferred another brand simply because, and I quote, "it
was 100 Euros cheaper". But does it really make sense to purchase a cheaper, suspension-less, un-insulated,
un-humidified case for a Stradivari, just to save 100 Euros? Especially when those 100 Euros are easily the hourly cost of
the chauffer-driven luxury car in which this famous soloist arrived?
This trend has prompted
many manufacturers to obediently cut corners in all phases of production in
order to achieve new records of lightness and cheapness, but as a result many
instrument restorers
are repairing cello neck breakage or soundpost cracks when "the case
simply fell over", and violins are reduced to smithereens when the
owner, slipping on an icy sidewalk, topples onto the case and flattens it.
That's quite a departure from the purpose of a case: the word
"case", in Italian, is in fact custodia,
which derives from the verb custodire,
or "to take care of".
Of course, I'm not advocating the same precautions that the City of Genoa
adopted until a few years ago, transporting the 1742 Guarneri del Gesù of
Paganini fame inside a pressurized container the size of a refrigerator,
designed to outlive a plane crash. But more than one concertmaster carries
his Strad in a oblong case made of silk-lined styrofoam which will
disintegrate at the slightest provocation. This is not only an unnecessary
risk for the owner, but an irresponsible attitude towards the safeguarding
of a work of art which morally belongs to humanity in
toto, and not just to a fortunate individual.
Instrument case
manufacture may have little in common with quantum mechanics, yet
Heisenberg's principle - the mere observation of a given phenomenon is
enough to influence it - could help change this mentality. For example, if
respected and impartial publications tested and compared cases for safety
features in order to draw the readers' attention to the subject of
instrument safety. Insurance companies as well could aid by offering lower
premiums to the owners of important instruments who use cases with
determined characteristics, thus incentivating the use of safer cases and
probably ending up reducing the recourse to costly damage settlements in
the process.
But most importantly, it is you, the musician, who can change
things if the issue of instrument safety is generally awarded the status of importance
it deserves.
This is therefore a golden
chance for consumers to force manufacturers to make better products.
Simply by choosing those cases which better protect the instrument will
spur research and development of product lines in this direction. Convex
instead of flat cello case bottoms, for example, or suspension pads
installed in rigid, torsion-resistant cases make a difference. Dogmatic
acceptance of the fact that, today, 2.5- 3 kg of raw material is needed
for a quality, safe oblong violin case, and any case weighing much less
just won't do. Added safety however doesn't necessarily
mean added weight: it's just a question of rearranging manufacturers'
priorities and concentrating resources in the proper direction, and
higher-quality manufacture, new
materials and techniques of construction will follow in order to offer the
public what it needs.
And, incidentally, safeguarding the world's treasures of lutherie
for the enjoyment of future generations.
I
thank you for your attention. Dimitri Musafia
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